How To Do Keyword Research For Blog

How To Do Keyword Research for a Blog

SEO Keyword Planning

Let one successful blogger around you tell you this—keyword research is the key to running a successful blog.

Many results of your blog, especially visibility and organic traffic, are, for instance, decided for by chasing up the right sort of keywords.

In this article, we are going to learn why exactly it is needed and provide some handy tips on conducting killer keyword research for blog.

Why Keyword Research Is so Important

Keyword research is the bedrock of search engine optimization for a blog.

Researching keywords will let you know the words your targeted audience is typing in a search to get any information.

Optimizing your content for these search terms increases its ranking on SERPs and attracts more organic traffic.

The major reasons why you should research proper keywords for your blog are as follows:

More Visibility:

Researching proper keywords improves your blog's visibility on search engines, meaning probable readers will have a higher chance of more easily finding your content.

Organic Traffic: When you rank for relevant keywords, you tend to draw more organic traffic to your blog.

Understanding the User Intent:

Get to know some of the requirements as well as the intention of the people who are going to search for such stuff and write according to the natural search query of their own.

Competitive Advantage:

It helps analyze competitor strategy and might identify gaps in the market that we can exploit in our campaigns.

Optimizing Blog Content

Before you begin with keyword research for blog, you must really understand your audience and the kind of content you are going to create.

This helps in keeping the keyword research focused toward your blog's goals and lets you make some intelligent decisions of which keywords you will target.

1. Identify Your Target Audience

Define your audience.

Whom are you writing for?

What are their interests, needs, and pain points?

Understanding your audience demographics and psychographics will enable you to create relevant content and a long-tail keyword strategy.

You can use buyer personas for realizing target audience segments. Buyer personas should mention the age, sex, interests, job roles, and other details relevant enough to be able to guide your target keyword research.

2. Brainstorm Relevant Topics

First, get to know who your audience is, and then come up with topics that are audience-relevant and relevant to the niche of the blog.

The topics need to be general enough to encompass numerous diverse subtopics and, at the same time, specific enough to attract relevant audiences.

For instance, "Latest Fashion Trends," "Styling Tips," "Seasonal Fashion," and "Fashion Industry News" are some topics that would be relevant for a fashion blog.

3. Keyword Research Tools

Keyword research tools can help to easily find and analyze all possible SEO keywords relevant to your blog.

In relation, there are a good number of reliable tools which will help and give a valuable insight into the search volume of the keyword or if any competition or related keywords.

Some popular keyword research tools include the following:

Google Keyword Planner

Here is a free Google search and create relevant keywords for you.

Researches ideas, such as short-tail keywords, month-to-month search volume, and competition based on particular keywords.

Ahrefs:

This is an all-in-one SEO tool with keyword research being part of numerous other SEO functionalities.

Semrush:

While it does the same function Magus does, Semrush competes well with Ahrefs in many other SEO tools.

Ubersuggest:

 It is a free tool that gives keyword suggestions and volume metrics.

Enter your brainstormed topics to see the keywords suggested by the free tools.

Look out for signals that many people search for something but fewer people compete:

these are the target keywords that you could possibly rank for.

Useful Tips for Keyword Research

There are a few tips that might be useful in deriving the maximum benefit from your keywords research:

1. Long-tail Keywords:

Long-tail keywords are longer and more specific keyword phrases.

They have smaller search volumes but result in higher conversion potential.

Long-Tail Keywords would best mean attracting highly relevant search traffic to your business webpage, hence really having a conversion potential.

For instance, instead of using the keyword "healthy recipes," a good example would be "quick and easy healthy dinner recipes."

 2. Learn from Your Competition's Keywords

Looking for keywords used by your competitors is a sure way of discovering new opportunities in keywords and insight into their content strategy.

Identify your top competitors, then analyze the keywords they target within their blog posts.

Knowing what keywords your rivals rank for can inform you of where there are gaps in the market and what unique, high-value content you could create around those keywords.

3. Consider User Intent

Understanding of user intent—meaning why a user might be conducting a particular search query—is the key to great keyword targeting.

Very broadly, user intent falls into three classes:

Informational: Users looking for information, seeking to answer their questions.

Navigational: Users are seeking a particular website or page.

Transactional: People actively looking to purchase or convert in some way.

When your content is directed to the intent of a user behind a keyword, what you are going to get is pertinent traffic to your blog and content that is sure to meet their needs.

4. Monitor and Optimize: Keyword research is not a one-time thing.

After performing the initial keyword research for SEO, optimization of the blog content is necessary; one has to monitor its performance at all times and make necessary changes accordingly.

Keep checking Google Analytics on your blog to know keywords that drive in traffic and create conversions.

If some words are underperforming, revisit content and optimize more.

In Conclusion

Keyword research is one very integral part of the whole run of a blog.

You can optimize your blog for more organic traffic through finding and understanding your target audience, brainstorm some topics that are relevant to them, and use the many keyword research tools available at your disposal.

In basic terms, track and continuously renew your strategy in regards to competition and changing needs from the audience in terms of keywords.