How to install google analytics on blogger blog full guide

How to Put Google Analytics on Blogger Blog - Full Guide

Do you have a blog and need to track and analyze your traffic? Worry no more! We're going to take you through a step-by-step procedure on how to install Google Analytics on Blogger blog in this complete guide.

Below are the step-by-step instructions on how to use Google Analytics for Blogger and how to add Google Analytics to Blogger seamlessly.

Inside Google Analytics, you can find several ways to learn all about your readers—learn their behavior and drive data-driven decisions to improve performance on your Blogger blog.

So let's get started!

Why Use Google Analytics?

Before getting into the installation process, let's briefly talk about why Google Analytics is a must-have for every Blogger user.

1. Know Your Audience

Google Analytics provides you with a lot of information about your Blogger visitors, whether they are arriving from Google search or another source.

Their demographic data, geographic location, interests, kind of devices used to access your blog—like all such information.

This helps in understanding who your real target audience is and adjusts accordingly the production of quality content.

Hence, it will help one understand exactly who the target audience is, tailor the quality content accordingly, and increase its appeal on the Blogger blog.

2. Track Your Blog Traffic

Using Google Analytics, you can track visitors to your Blogger blog right down to the page views, unique visitors, and referring sites.

With this information, you will be able to benchmark how your search traffic is performing from search engines.

You will have a clear vision of exactly how your blog performs over time.

3. Know What's Popular Content

You can do this by tracking the most read blog posts and pages in your Blogger site using Google Analytics, gaining very useful information regarding the performance of your content.

With that information at hand, you will understand very clearly what kind of content really resonates with your audience.

You will, therefore, remain focused on creating quality content to improve engagement and eventually optimize your Blogger blog for better results.

4. Setting Up Goals and Tracking Conversions

Whether it's increasing newsletter signups, driving affiliate link with effective affiliate marketing, or having the users download your e-book, Google Analytics will let you set this up and track their conversion rates on your Blogger blog.

This feature, thus, measures the success of the objective of the blog.

How to Check Blog Traffic on Google Analytics

Now that you know the reasons to use Google Analytics, I will help you with a step-by-step process for its installation in your Blogger blog:

Step 1: Create a Google Analytics Account

In case you are not already signed up with Google Analytics, you need to create an account.

Basically, log onto Google Analytics' webpage and log in with your Google Account.

Following the setup instructions, you will have your account up and running for your Blogger blog.

Step 2: Setting Up a New Property

Create an account, then set up a new property for the Blogger blog.

Provide all the information that is required, such as the name of the website, URL, and what type of industry category, among others.

With the above information appropriately filled in, hit the "Get Tracking ID" button.

Step 3: Getting a Tracking ID

On the next screen, you will have your Tracking ID, which is very crucial in embedding the tracking code on your Blogger blog.

Copy this Tracking ID since we will use it in the next step.

Step 4: Log in to Your Blogger Dashboard

Log in to your Blogger dashboard and click the "Settings" tab.

Click "Other" from the drop-down menu.

Step 5: Add the Tracking ID to Your Blogger Blog

Paste the copied Tracking ID into the "Analytics Web Property ID" field, and you have successfully added Google Analytics to your Blogger blog in the "Google Analytics" section.

Do remember to hit the "Save settings" button for the change to take effect.

Bingo! You've installed the Google Analytics code on your Blogger blog.

How to Use Google Analytics on Blogger: Tips and Best Practices

Now that you have put Google Analytics onto your Blogger blog,
Let us go through some tips and best practices in maximizing this powerful Blogger tool known as Google Analytics.

1. Custom Dashboards

It supports the creation of custom dashboards that will be full of your key metrics to give you personal analytics and reporting for your Blogger site.

You can do this using the advanced features in the Custom Reporting and Universal Analytics dashboard, which allows you to track your overall performance on your Blogger blog, specific goals, or segments.

You can play with several widgets and layouts until you finally have a dashboard that puts everything you need to know into a single spot.

2. Set Up Conversion Goals

There are measurable conversion goals you as a blogger have to set which meet your objectives for having a blog in the first place.

Setting up conversion events in Google Analytics—maybe getting more email subscribers or sending people to a specific landing page—will track goal completions over time at your Blogger site.

3. Analyze Audience Behavior

In the Audiences section of Google Analytics, drill down to know precisely how visitors are engaging with your content on Blogger.

Next, think of metrics like Avg.

Session Duration, Bounce Rate, and Page Views per session let you find improvements in Blogger content or the user experience to improve website performance.

4. Track External Traffic Sources

Such reporting from Google Analytics will let you track not only the direct visits to your Blogger site but also where the organic traffic is coming from.

For example, it will be coming from social media platforms and search results.

This greatly refines SEO strategies.

Out of these sources, you can come to know which channels drive maximum visitors to your Blogger site. You can then optimize your marketing efforts in those areas to increase Organic Search and nurture better SEO strategies.

5. Real-Time Data

The section Real-Time in Google Analytics is where you get to view activities on your Blogger blog as they are happening.

You will know how many users are online, exactly what web pages they are reading, and from which traffic sources they come at that real time zone on your Blogger blog.

It really comes in very handy during blog launches or running some other marketing campaigns.

Keeping these in mind, you're all set to go through the mountain of data provided by Google Analytics and use the same to fuel the growth of your Blogger site.

Blogger Google Analytics: Final Thoughts

Indeed, Google Analytics is a robust tool every blogger needs to avail themselves of for making data-driven decisions and optimizing their blog's performance.

Second, track your traffic via Blogger, and lastly, make measurable objectives.

With these three tools in your hands, you will then move up to the next level of the blogging ladder.

Do not be overwhelmed by the volume of information contained within Google Analytics.

Experiment, analyze, and iterate to come up with a blog that contains quality content to which your target audience will resonate and accomplish your goals.

Optimize content naturally as a blogger for your readers.

Happy blogging!