How to Get More Followers on Instagram: 12 Tactics for Instagram Growth 2022.
How to Get More Followers on Instagram: 12 Tactics for Instagram Growth 2022.
Read on to find out the 12 best tactics (with tools and examples) that could help you grow bigger.
a more engaged audience for your business on Instagram.
You will learn
- The best practices to help you grow your Instagram audience
- The importance of a unique brand voice on Instagram
- How to post consistently and at the right times to grow your audience
You spend hours planning and creating content for Instagram.
For a brief moment after you hit" a share,” all are right with the world.
You're confident you published something great.
Then, radio silence.
Or many likes and comments from your handful of followers.
But how do you get more followers on Instagram if not by publishing great content?
There’s no step-by-step guide for Instagram growth.
But there are best practices that will support you reach a wider audience and winning over new followers.
Here are 12 ways to get more followers on Instagram.
1. Optimize your bio
Make the most of those 150 characters.
Your Instagram bio tells potential followers who you are, and what you're about.
and what an action you hope people will take after visiting your profile.
Your Instagram bio should include:
- A clear description of what you do
- Touches of your personality
- A call to action (shop, read more, contact us, etc.)
- A link
Your in- bio link is your only clickable link on Instagram, so use it wisely.
Some businesses include a standard link to their website.
while others change it regularly to reflect recent posts.
But if you want to make it simple for yourself.
take an advantage of a link-in- bio tools like Shop Grid that allow you to turn a single link into a catalog of links.
Consider including a branded hashtag as well.
2. Find your best time to post on Instagram
Notice how we didn't say and find the best time to post on Instagram?
The truth is, there's no universal answer for when to post on Instagram to reach the highest number of people.
But there are ways to figure out the ideal times for your followers.
First, use Instagram Insights to figure out when your audience is online.
Tap the" Insights” button from your Instagram business profile, scroll to" Your Audience,” also tap" See All.”
From there, scroll to the bottom to find your audience’s most active times.
Instagram Insights will help you find the best time to post.
You should also consider when your content will be most relevant.
For example, a step-by-step how video might perform better outside work hours because people are more likely to be cooking.
A coffee the shop post, on the other hand, might do well around 2 pm.
when people go through an afternoon slump.
An experiment with different posting times and a track engagement.
3. Post consistently
A 2021 study of 14 industries shows that businesses share four Instagram posts per week, on average.
But we recommend posting at least once a day.
Brands that get into a regular flow with Instagram posts tend to see the best results.
According to a Tailwind study, profiles that post daily gain Instagram followers faster than those that post less frequently.
With Instagram’s algorithmic timeline, consistency is a key element to getting your posts seen.
However, Instagram’s algorithm will probably show your posts near the top of your follower's feeds.
If your posts are shared regularly and picking up a good engagement.
Of course, quality is always more important than quantity.
Posting more frequently doesn't necessarily translate to higher engagement rates.
The focus is on creating content that will resonate with your target audience — more on that in section 9 Engage with your audience.
Instagram scheduling tools allow you to post always without having to worry about posting directly from the app every day.
4. Learn how the Instagram algorithm works
Many Instagram users originally panicked about the switch from a chronological feed to ranked a timeline.
However, since the change, the average post is seen by 50 more followers than before.
So, forget about learning how to beat the Instagram algorithm.
Instead, focus on learning how to use the system to your advantage.
Six factors determine what shows up in each person’s timeline interest, timeliness, relationship, frequency, following, and usage.
Here’s a quick rundown of what each of those factors refers to:
- Timeliness: How recent the post is
- Relationship: Accounts a person engages with regularly
- Frequency: How often a person uses the Instagram app
- Following: Posts from the accounts a person follows
- Usage: How much time a person spends on Instagram
Instagram’s algorithm aims to surface the best content for each user.
So, while six separate factors may look like a lot to worry about, the best thing you can do is create high-quality content consistently.
5. Experiment with different content types
Instagram is so much more than photos.
Over the years, the app has introduced multiple ways to share content on the platform.
Mixing it up with different content types is one of the best ways to gain more followers on Instagram.
because it gives you the chance to reach and connect with a wider range of people.
Remember The algorithm looks at interest and strives to show people the content types that they interact with most frequently.
So, if one person likes and comments on Instagram Reels more often than other post types, they're likely to see more Reels in their Instagram feed.
However, if another person interacts more typically with carousel posts.
they'll see more of that content type in their timeline.
Each type of content has advantages.
For example, Instagram Reels have an edge because they're the newest content type and Instagram always pushes new features.
Since launching Instagram Reels in 2020, the app has moved the Reels button to the center position in the menu bar.
and made Reels appear larger than photo posts on Explore a page.
Considering 200 million people check to Explore a page every day.
that another visual real estate can make a big difference in how many people you reach.
Instagram TV (IGTV) videos also appear 4x larger than photos on Explore a page.
And, since IGTV videos can be as long as 60 minutes, this type of content is ideal for long-form videos.
Instagram Reels and IGTV take up more real estate on the Instagram Explore page.
Instagram Stories disappear after 24 hours, but they've their benefits as well.
Fifty-seven percent of brands believe that stories have been" somewhat effective” or" very effective” as a part of their social media strategy.
Plus, if you have verified an account or at least followers.
you can add Instagram Swipe Up links to Stories to drive traffic to specific pages.
Meanwhile, carousel posts - a series of over 10 images/ videos in a single post — boast the highest engagement rates of all post types.
Think of carousels as an amino story or a teaser to a longer-form piece of content, similar to a blog.
You can use text images, photos, a video, or a mix of everything each in one thematic post.
Confused by all the arguments for different post types?
People like what they want.
So, while studies can tell you what the average engagement rate is for each content type or argues for one over the other.
the best strategy is to use a variety.
Mixing up your Instagram content allows you to reach people with different preferences.
and that extended reach helps you boost your Instagram followers.
6. Find your brand voice and create unique content
People don't follow your business on social media, so they can see sales pitches.
They follow your brand because they enjoy your personality and the content you create.
Ask yourself what you want your tone to be.
Funny? Informative? Sportful? Cynical? Your personality should also reflect what you're passionate about.
A similar Such Farm believes in sustainably grown produce.
so many of their Instagram posts talk about their farming practices.
What topics do you address with your Instagram content?
Everything you share on your business account should show off your brand's personality and beliefs.
Think of your business account as a person.
A design a personality for the account and produce branding guidelines, so you can stay consistent.
Branding guidelines should include notes on the tone, style, and values along with your brand’s colors and fonts.
7. Write great captions
Nice photos catch people’s attention — great Instagram captions keep it.
Captions give you a chance to give more context or details about the photo or a video you're sharing.
Plus, using keywords in captions can help you appear in search results on the app.
Instagram captions can be over to characters.
Of course, not every caption needs to read like a blog post.
Play around with different lengths.
Some photos pair nicely with short, quipped the caption with a couple of an emoji.
while others might benefit from something longer and more reflective.
So, when do you go long, and when do you keep it simple? There’s no hard-and-fast rule.
Just like with content types, it’s best to mix it up.
Take a look at these two posts from Andréa Jones of an online dream.
One post has a little caption, while the other specifically directs you to the caption for a longer explanation.
8. Research and use hashtags
We've to explore hashtags a lot on the blog, but it seems that nowhere on social media are they quite as important as on Instagram.
The right hashtags can expose your image to too large and targeted an audience.
and Instagram users don't appear to get hashtag fatigue in the same way they might on other networks.
Start by finding hashtags that would appeal to your target audience.
Free Instagram tools like Display Purposes and AutoHash help you find relevant hashtags for your Instagram posts.
For example, with Display Purposes, you simply type in many words about your image.
and it'll recommend the top hashtags to use.
However, hashtags are essential, If you want to gain more Instagram followers.
Using hashtags make your content discoverable via a search or filtering when people tap on the same hashtag from another post.
People can indeed follow their favorite hashtags so that top content with that hashtag will show up in their Instagram timeline.
Instagram allows up to 30 hashtags per post, but don't tack on extras just to hit 30.
Truckmaker recommends nine hashtags for maximum engagement.
Just make sure you don't use the same nine hashtags over and over again.
Instead, group your go-to hashtags by a category, so you can quickly add many relevant hashtags to each post.
Hashtag Manager helps you build a library of hashtag groups so you can get more reach for every Instagram post.
9. Engage with your audience
Engagement is crucial for growth on Instagram.
Multiple brands make the mistake of focusing on likes and comments without considering the people behind those metrics.
However, you need to engage your fans in a conversation, If you want to get more Instagram followers.
Keep in mind that just because someone sees your content, that doesn't mean they currently follow you.
However, you should take it, If you have a chance to interact with a possible follower.
Every comment is an opportunity to gain a new follower (or keep the current one).
so make sure you respond to each comment you receive.
But don't just wait for your followers to start the conversation.
Create engagement opportunities.
Use Instagram stickers similar to open-ended questions and polls in Instagram Stories.
Ask questions in your photo captions.
Encourage people to tag friends in the comments with prompts similar as" a tag your BFF who you'd to invite on this cruise!.
or tag your wine-loving friend who you'd do this wine taste with.".
10. Collaborate with others
Another great way to gain Instagram followers is to collaborate with others through partnerships or influencer campaigns.
Influencer marketing is another way to grow your Instagram following.
However, you can pay content creators to promote your brand, If you have the budget.
But if you're hoping to keep it simple (and low-budget), micro-influencers (– followers) can be impactful.
Content from micro-influencers has higher engagement rates than content from larger accounts.
You can seekoutmicro -influencers to set up collaborations or simplyre-share user-generated content (UGC).
Remember those branded hashtags we talked about in section 1 Optimize your bio?
One tap on your branded hashtag, and you'll have an entire list of content to choose from.
Why is UGC so popular?"
It relays authentic experiences about the brand’s products or services from previous clients.
which boosts brand credibility," said Ramon Berries of Trend.
Collaborations are also a chance to show off your values and personality through an association.
The businesses and people you align with, and the support says a lot about your brand.
Partnerships can be especially important for local businesses, too.
Consider partnering with your neighbors, so you can reach a hyper-targeted audience.
11. Link to your Instagram account elsewhere.
Make it easy for people to find your Instagram.
No one should have to hunt through pages of your website to find your Instagram profile.
Add your Instagram account link to:
- Email footers
- Your website’s footer and/or sidebar
- Bios on other social media platforms
- Social media posts from team members
12. Analyze your results
One way to figure out how to get more followers on Instagram is to look into what your current fans respond to.
You can monitor several Instagram metrics directly in the app with Instagram Insights or through third-party analytics tools.
Don't obsess over vanity metrics similar to likes and comments.
Instead, think about what the metrics tell you.
For example, if you're testing out a new hashtag.
metrics similar to new followers and reach will tell you more about the value of that hashtag than likes from your current followers will.
However, if you're experimenting with different posting times.
impressions can give you an idea of when your content is most likely to be seen.
Your end goal will determine which metrics matter the most.
Analyzing your data can help you to spot trends and* understand what content resonates with your audience.
Watch for trends.
Does a specific type of image get more impressions or engagement?
Post more of those images and see how your followers respond.
Do certain hashtags result in more likes from people who don't follow you?
Use those hashtags more frequently and keep an eye on new followers.
How do you manage your Instagram marketing?
However, you have to give your target audience quality content regularly.
If you want steady Instagram growth.
While piecemeal social media are fine for personal accounts, businesses need to be more strategic.
All the tactics we covered will help you gain more Instagram followers.
but they're not boxes you can check off once.
Staying on top of your social media content strategy is crucial.
It takes time to plan and schedule posts.
And managing an engagement can be a challenge as well.
With a buffer, you can manage every aspect of your Instagram marketing strategy, from scheduling to analytics.
Conclusion
These are some of the best ways to grow your Instagram presence and build up further followers.
Use these tips to see visible growth in your Instagram follower base and set up a strong presence on the platform.
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